List Building - The Hidden Law of Subscriber Expectation

One of the most interesting psychological triggers I've ever seen that gets people to subscribe to your list is the law of expectation.

The fact of the matter is we subscribe to a newsletter or e-course because we expect to achieve a specific results in exchange for our name and email address, right?

We subscribe based on what we "perceive" will be the end result of our subscription.

For example...

We subscribe to weight loss e-courses because we "expect" to see the results of a slimmer figure.

We subscribe to newsletters on search engine optimization because we "expect" to see the results of a top 10 position in Google for our websites.

We subscribe to blogging e-courses because we "expect" to become a better blogger as an end result.

I'm sure you get the idea, the list is endless.

Simply put we subscribe to a list because we "expect" to see some kind of desirable outcome as a result.

Know that you know about this previously hidden law how are you going to persuade people to join your list? Will you be persuading people to join because it's all about weight loss, SEO or blogging or because of the end results gained?

You aren't selling facts you're selling end results. Always approach the offers you make to your potential subscribers from the end and not the beginning.

Ask yourself this simple question...

"What does my new subscriber want to achieve by joining my list?"

Always, always, always focus on the "results" your subscribers want to gain by joining your list. Do this and you'll quickly find yourself with much higher conversions on your squeeze pages and subscribers who stay subscribed longer.

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PS. You can read the List Building - 3 Breakthrough Steps To A Responsive Subscriber List (Part 1)